FBS - Project Marketing Local SEO Consultant

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

A solid and innovative company with a strong market presence

A dynamic, diverse, and multicultural work environment

Leaders with deep market knowledge and strategic vision

Job Summary

• Team Function:
• This focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the SEO Lead.
• Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.

• Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
• Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
• Displays a leadership role on and off projects.
• Trains and leads new team members.
• Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.

Essential Job Functions

• This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
• Experience in Local SEO gained within a highly regulated industry.
• They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.

• Supervises assigned personnel.
• Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
• Is the primary contact of all project-related concerns.
• Develops project/program/product design and scope; determines project milestones and completion dates.
• Develops project plans, schedules and measures project success.
• Calculates project costs, develops budget and determines Return on Investment (ROI).
• Prepares CAP request and may represent Project Team at CAP committee.
• Assigns, or works with other business units to achieve project objectives.
• Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
• Manages detailed tasks, project deliverables and schedules throughout the project development.
• Identifies project risks and priority issues.
• Delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
• Participates as a team member on multiple projects.
• Leads internal and external team meetings as required.
• Participates in the development of Marketing Consultant I staff members.
• Performs other duties as assigned.

Requirements

Other Critical Skills

Local SEO - Advanced
Technical SEO - Intermediate
GEO - Entry Level
Local content optimization - Intermediate
Google Business Profile Optimizations - Intermediate
Digital PR - Entry Level

Software / Tool Skills

Semrush - Intermediate
Google Search Console - Intermediate
Google Business - Intermediate
Deepcrawl - Entry Level
Excel - Intermediate

Benefits

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements (remote)
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health and Dental Insurance
7. Pension Plan
8. Meals tickets
9. Life Insurance