Assistant Product Marketing Manager

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do:

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  Build and maintain data-driven category marketing plans

• Execute product-specific communication campaigns that support key product launches, brand and customer moments

• Act as the customer voice, using insights to drive commercial and strategic priorities

• Leverage audience and commercial insights to formulate media plans that influence consumer behaviour

• Analyse data and dashboards to assess and report on product, category and brand performance

• Support annual marketing planning and the development of cross-category campaigns

• Ongoing tracking and reporting of brand performance including commercial, brand health and competitive market metrics

What you’ll bring:

The ideal candidate holds a tertiary qualification in Marketing, Business, or Commerce, paired with over three years of marketing experience within a CPG organization, media agency, or creative industry. They will bring proven expertise in Go-To-Market planning, integrated campaign execution, and social or content-led marketing activations, alongside valuable exposure to the end-to-end brand and product development process.

• Data & Insights: Analyse and interpret trends to deliver meaningful, actionable insights that drive commercial outcomes

• Strategic Execution: Manage end-to-end campaign processes—from briefing to execution and measurement—while prioritising multiple interdependencies

• Communication & Influence: Act as a visible, energetic team player who uses storytelling and credible communication to engage stakeholders and drive business results

• Relationship Management: Build strong, enduring partnerships across internal teams and external vendors, fostering a culture of cooperation and alignment

• Commercial & Strategic Thinking: Proactively identify opportunities for cross-collaboration, ensuring all strategies are both customer-centric and commercially relevant

What you’ll experience

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  A commitment to flexibility through a hybrid working model which combines time spent at a support office and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• High-impact role supporting our teams who enrich our communities.

• A leading business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.