Brand Manager
CSL Plasma · Maidenhead, ENG, GB
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About the role
Entity: CSL Seqirus
Job Category: Commercial
Job Family: Marketing
Job Type: Full Time
Location: Maidenhead, Berkshire, United Kingdom
Employer Reference: R-282703
Job Description
Responsibilities:
Under general direction, defines and implements marketing strategies for existing and new products
Collaborates with management and cross-functional teams to identify and implement marketing strategies and campaigns/tactics derived from the brand analysis
Support the development of clear brand messages to be utilised in all marketing and communication materials
Develops and implements marketing materials and tools based on market scenario, local positioning and competitive analysis to strengthen CSL Seqirus market position
Leads assessments for new products and launch campaigns and liaises with external stakeholders to identify opportunities and market trends
Lead omnichannel/digital/social campaigns and associated tactics
Collate and monitor competitor brand activities, campaigns, advertising, websites etc.
Challenge existing thinking and offer new innovative ideas
Support organisation of customer meetings, conferences and exhibitions, ad boards etc.
Liaise and coordinate with agencies and external suppliers
Budget ownership for responsible campaigns/programmes/tactics
Qualifications:
University degree or higher. Bachelors' degree Business, Marketing, Life Sciences or healthcare discipline
4+ years' marketing experience with 1-2 years' experience in pharmaceutical, biotech or medical device industry
Experience with insight-led decision-making: confidence using market research, sales performance, customer feedback and competitive intelligence to identify opportunities and shape recommendations
Strong understanding of UK ABPI code of practice
Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.
About CSL Seqirus
CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
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