Brand Marketing Specialist

Primary Responsibilities

Maintain Pure Dermatology and DermBx brands across every patient touchpoint including:

• Website updates
• Shopify store
• DermBx website
• Product launches
• Print materials
• Waiting room displays
• Checkout merchandising
• Digital marketing
• Practice signage
• Patient education materials

Skincare Product Launches

Manage the rollout of:

• Skincare Kits
• Future product launches

Coordinate photography, copywriting, packaging, inventory displays, website updates, educational materials, and launch timelines.

Creative Project Management

Act as the primary liaison with:

• Website developer
• Shopify developer
• Graphic designer
• Videographer
• Photographer
• Instagram/content manager
• Print vendors
• Signage companies
• Marketing agencies

Ensure projects stay on schedule and meet brand standards.

Social Media Collaboration

Coordinate with your existing Instagram/content manager to:

• Plan content calendars
• Organize physician filming days
• Schedule photography
• Coordinate Reels
• Capture before-and-after photos
• Manage testimonials
• Ensure all marketing aligns with practice goals

(Not responsible for personally creating all content.)

Patient Marketing

Develop and execute:

• Email campaigns
• Text message campaigns
• Seasonal promotions
• Product launches
• Membership promotions
• Event marketing
• Referral campaigns
• Birthday promotions
• Holiday campaigns

Segment patient audiences using diagnosis codes and patient interests in compliance with HIPAA and applicable privacy laws.

RepeatMD Ownership

Become the in-house expert on RepeatMD by:

• Managing promotions
• Updating offers
• Launching memberships
• Training staff
• Increasing patient enrollment
• Monitoring analytics
• Improving in-app purchases
• Coordinating seasonal specials

Website & Shopify

Updates for:

• Products
• Blogs
• Promotions
• Treatment pages
• Landing pages
• SEO collaboration
• Before-and-after galleries
• Pricing updates
• Educational content

In-Office Brand Experience

Design and maintain:

Waiting Room

• Promotional banners
• Digital displays
• Seasonal campaigns

Checkout

Create premium merchandising displays:

Each display should include:

• Products
• Treatment recommendations
• Before-and-after photography
• QR codes
• Kit information

MediPlay

Maintain all in-office educational media by updating:

• Treatment videos
• Service descriptions
• Promotional slides
• Before-and-after photos
• Seasonal campaigns
• Product education

Marketing Analytics

Track:

• Website traffic
• Conversion rates
• RepeatMD enrollment
• Shopify sales
• Product sales
• Promotion ROI
• Email open rates
• SMS performance
• Social engagement
• Package sales
• Membership growth

Provide monthly reporting.

Print & Promotional Materials

Manage all printed materials including:

• Treatment brochures
• Product inserts
• Flyers
• Rack cards
• Referral cards
• Event materials
• Educational handouts
• Package pricing

Cross-Department Collaboration

Work closely with:

• Physicians
• Office Manager
• Cosmetic Coordinator
• Hair Restoration team
• Front Office
• Clinical team
• Vendors

Qualifications

Bachelor’s degree preferred in:

Marketing

Business

Communications

Public Relations

or related field.

3–5+ years of experience in marketing, project management, brand management, or healthcare marketing preferred.

Experience with aesthetics, dermatology, plastic surgery, or medical practices is highly preferred.

Experience with:

• Shopify
• Email marketing platforms (such as Weave)
• SMS marketing
• Canva
• Adobe Creative Suite (preferred)
• Google Analytics
• Meta Business Suite
• Project management software (Slack or similar)
• CRM systems
• Google Workspace

Pay: $52,000.00 - $62,400.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• 1) What is your current work situation?
• 2) What are three qualities do you feel will help you succeed in this role?
• 3) How far do you live from Newport Beach?
• 4) Please indicate whether you prefer an hourly or salaried position?
• 5) What is your desired compensation range?
• 6) What are your preferred workdays, hours of availability, and any scheduling limitations?
• 7) If offered the position, how soon would you be available to start?

Work Location: In person