Client & Product Marketing Manager

Company Overview

Founded in 1998 and headquartered in the Kansas City, Missouri area, Rosnet is a leading SaaS technology partner to the restaurant industry. For more than 25 years, Rosnet has helped multi-unit restaurant operators maximize profitability through an integrated back-of-house management platform that delivers real-time visibility and control over food costs, labor, inventory, and operational data.

Rosnet serves a wide range of concepts — from quick service to fine dining — and partners with some of the most recognized brands in the industry, including Applebee's, Wendy's, IHOP, Corner Bakery, and STK. Our platform consolidates reporting, food and inventory management, labor scheduling, and analytics into a single, intuitive solution, eliminating the need for multiple disconnected systems.

Built by restaurant operators for restaurant operators, Rosnet combines powerful technology with world-class client support — giving our customers the tools and insights they need to make smarter, profit-driving decisions every day. With a team of industry veterans and a culture rooted in collaboration, innovation, and service, Rosnet is entering an exciting new phase of growth and is looking for talented people to grow with us.

Position Overview

Position Summary

Rosnet is the back-of-house platform multi-unit restaurant groups use to control food and labor costs, and our customers consistently see measurable food cost margin improvement after rolling us out. The Client & Product Marketing Manager owns two connected functions: how Rosnet positions and launches its product in the market, and how Rosnet builds and grows its relationship with the customers who already trust us. This individual contributor role reports to the VP of Marketing and partners closely with Sales, Product, and Client Services to shape positioning, sales enablement, and customer advocacy. The role is critical to Rosnet's growth, ensuring our go-to-market motion is clear and credible while turning our existing customer base into a source of expansion, retention, and referenceable proof points.

Key Responsibilities

• Drive positioning and messaging for Rosnet's platform and features so they are clear, credible, and resonate with restaurant operators.
• Lead go-to-market planning and execution for new features and releases, from naming and messaging through company-wide launch plans.
• Build and maintain sales enablement assets (one-pagers, battlecards, demo narratives, talk tracks, and objection handling) that improve competitive win rates.
• Monitor the competitive landscape and translate findings into positioning that wins deals.
• Develop and refine buyer personas to ensure messaging speaks to each key stakeholder, from the CFO building the business case to the GM running daily operations.
• Convert satisfied customers into vocal advocates through case studies, references, and testimonials for Sales.
• Design and run lifecycle and adoption campaigns that strengthen retention, expansion, and renewals.
• Own customer communications, including product newsletters and release announcements.
• Champion the voice of the customer internally, bringing real feedback back to Product and Marketing.
• Partner on customer events, webinars, and community programs that build customer loyalty.

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• At least 4 years in B2B SaaS marketing, with hands-on experience in product marketing, customer marketing, or both.

Technical Skills

• Proficiency with HubSpot or comparable marketing automation and sales enablement platforms.

Analytical & Functional Skills

• A track record of taking a product or feature to market and measuring the results in real numbers (pipeline influenced, adoption, win rate, retention/NPS impact).
• Strong problem-solving skills, comfortable working through ambiguous, cross-functional challenges independently.
• Demonstrated ability to manage multiple priorities across product marketing and customer marketing simultaneously.
• Experience working cross-functionally with Sales, Product, and Customer Success to drive initiatives from concept to completion.

Communication & Interpersonal Skills

• Genuinely strong writing — able to make complicated things clear and dry things interesting, in a direct, credible, human voice.
• Comfort presenting to and building trust with both technical and non-technical audiences across Sales, Product, and customers.
• Comfortable giving and receiving constructive feedback in a collaborative team environment.
• Ability to influence without authority and navigate competing priorities across sales, product, and customer success.

Other Requirements: Must be authorized to work in the United States.

Preferred Qualifications

• Background in restaurants, hospitality, or food service, whether marketing to that world or working in it.
• Experience with customer advocacy or reference programs.
• Familiarity with additional sales enablement platforms and marketing automation tools.

Competencies & Success Indicators

• Customer-first mindset — genuine understanding of restaurant and foodservice operator pain points.
• Data-driven decision making — ties campaigns and launches to measurable business outcomes.
• Cross-functional collaboration — operates fluidly across Sales, Product, and Client Services without heavy process.
• Bias for action — moves quickly between strategic positioning work and hands-on campaign execution.

Work Environment & Physical Requirements

This position is primarily performed in a hybrid, office-based (KCMO) environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role in accordance with the Americans with Disabilities Act (ADA) and applicable state laws.

• Prolonged periods of sitting and working on a computer
• Ability to communicate clearly via video, phone, and written formats
• Occasional travel to customer sites or events as needed.

Compliance & Equal Opportunity Statement

Rosnet is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other characteristic protected by applicable federal, state, or local law.

This job description is not intended to be a comprehensive list of all duties, responsibilities, or qualifications. Management reserves the right to modify, add, or remove duties as business needs change. This document does not constitute an employment contract.

Rosnet participates in E-Verify.