Head of Marketing (all genders)
Revel8 · Munich
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About the role
Our mission
We're on a mission to create 10 million human firewalls! At revel8, we redefine cybersecurity training with hyper-realistic simulations that reflect today's evolving attack landscape. Our innovative platform combines AI-driven multi-channel attacks with gamified, real-time learning to build resilience where it matters most: the people.Your mission
revel8 grows through outbound today. We already serve some of Germany's best-known enterprises, public sector organisations and Mittelstand leaders, but the inbound engine behind that signal isn't there yet. You can be the one building it.
You own marketing end-to-end: paid, SEO and AI-search, content, product marketing, the website, and whatever else marketing touches. The budget, the channel bets, and the pipeline number are all yours. Our sales team is ready to work with all the leads you send them.
This is greenfield, and it's one of the most important hires we'll make. You're not taking over someone else's playbook or optimising a channel at the margins. You build the marketing function and team at revel8 from the ground up, define how it works, and grow it as the company grows. You report to both Founders and work closely with them early on to learn the product and the market. After that we expect you to run it independently.
Is it you we are looking for?
You...- Bring 5+ years in B2B SaaS demand gen, marketing or GTM, ideally in a startup or scale-up.
- Have built inbound from a low base before, not just optimised an engine someone else set up. You've owned a pipeline number and hit it.
- Want to build a marketing function, not just run one channel. You're ambitious about growing the team as revel8 grows, and you want to lead it.
- Are hands-on by choice. You can run the campaigns yourself, and you'd rather ship a rough v1 this week than a perfect version next quarter.
- Bring us the plan instead of waiting for one. You spot the gap, decide what to do about it, and tell us what you need.
- Are analytical by default. CAC, CPL, MQL/SQL and conversion rates are how you argue, not vocabulary you've picked up.
- Treat inbound as a systems problem to be solved with data, AI and execution. Brand and design matter at revel8, but in this role your weapon of choice is the funnel.
- Are AI-native and work with tools like Claude, make or HubSpot. You automate instinctively so your time goes to the work that compounds.
- Communicate clearly in German and English (C1+ in both), and collaborate well across Sales, Product and Customer Success.
- Experience taking a marketing engine into new markets beyond DACH.
- A background or genuine interest in cybersecurity, AI, or another tech-heavy space.
Why revel8?
- Our revelutionary Energy: Join a team that's ambitious, kind, and genuinely excited about what we're building. We move fast, we have fun, and we treat each other well.
- Real ownership, not a title: You own the budget, the channel bets and the number. No committee between your decision and your campaign going live.
- Direct line to the Founders: You report and sit close to them. You shape the strategy rather than execute someone else's. Short conversations, fast decisions.
- Build, don't maintain: Greenfield. You define how marketing works at revel8, and your decisions show up directly in pipeline and ARR instead of disappearing into a corporate machine.
- Timing: Product-market fit is proven and we're growing fast. The work now is scaling demand to match the product, and that's the seat you'd be filling.
- Office-first: In the heart of Munich at Stiglmaierplatz, with flexibility when you need it. Unlimited coffee, table tennis and good vibes included.
- Shared success: Every team member is part of our ESOP program, so everyone shares in what we build.
- EGYM Wellpass membership for your daily balance.
Ready to join the revelution?
Perfect, let's talk!Just submit your application, and we'll get back to you as soon as possible. In case you have any questions, feel free to reach out to Melina from our People & Culture Team. We're looking forward to receiving your application!
Skills
- Google Ads
- SEO
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