Head of Sales (f/m/d) - SaaS B2B in Legal Tech
Stp One · Karlsruhe, DE
Apply directly on Stp One’s careers site — no account needed.
About the role
Short description
Shape the Future of Legal Software SalesAre you passionate about sales, technology, and leadership? Join our Business Unit Lawyers and take ownership of the sales strategy and execution for our complete legal software portfolio. As Head of Sales, you will lead teams across SMB and Enterprise segments, drive sustainable growth through new customer acquisition and customer expansion, and help accelerate the market transition toward cloud and AI-powered legal solutions. Working closely with Product Management, Marketing, Customer Success, and executive stakeholders, you will play a key role in shaping our commercial success and strengthening our position as a leading software provider for law firms and notaries across the DACH region.
Your mission
Leadership Responsibilities- Build and execute strategic and quarterly sales plans
- Lead, coach, and develop sales teams across SMB and Enterprise segments
- Define clear objectives, KPIs, and performance expectations
- Conduct regular team meetings and one-on-one development sessions
- Foster a high-performance, customer-focused sales culture
- Support career growth and talent development within the team
- Drive collaboration and knowledge sharing across functions
- Continuously improve sales processes and operational excellence
- Act as a trusted partner for key internal and external stakeholders
- Lead by example and promote a culture of trust, passion, and teamwork
Functional Responsibilities
- Own the overall sales function for the Business Unit Lawyers portfolio
- Drive new logo acquisition across target markets
- Increase customer value through cross-sell and upsell initiatives
- Accelerate cloud and AI adoption within the existing customer base
- Own commercial targets including ARR, NRR, and new business growth
- Develop go-to-market strategies for legal professionals and notaries
- Expand industry relationships, partner networks, and market presence
- Represent the company at industry events, conferences, and webinars
- Manage forecasting, pipeline performance, and CRM discipline
- Identify market opportunities and develop growth initiatives
Your profile
Leadership Capabilities- Several years of successful sales leadership experience
- Strong coaching and people development skills
- Proven ability to lead teams through growth and change
- KPI-driven mindset with strong business acumen
- Experience managing performance and execution
- Excellent communication and stakeholder management skills
- Strong decision-making and prioritization capabilities
- High degree of ownership and accountability
- Resilience and adaptability in dynamic environments
- Passion for modern leadership and team empowerment
Professional Qualifications
- Extensive experience in B2B software, SaaS, or technology sales
- Proven success in both new business acquisition and account expansion
- Strong understanding of cloud and SaaS business models
- Strong interest in AI technologies and digital innovation
- Experience managing complex sales cycles across SMB and Enterprise markets
- Familiarity with CRM platforms, ideally Microsoft Dynamics 365
- Understanding of digital transformation projects
- Fluent in English and German
- University degree or equivalent professional qualification
- Experience in legal tech or other regulated industries is a plus
Your team
You will join a collaborative and ambitious Business Unit focused on empowering law firms and notaries through innovative software solutions. Working closely with Sales, Marketing, Product Management, Customer Success, and leadership teams, you will contribute to the continued growth and digital transformation of the legal industry.Application process
- Introductory conversation with People & Culture
- Business interview with the Business Unit leadership
- Leadership interview with key stakeholders
- Business case or strategic sales presentation
- Final discussion and mutual fit assessment
Benefits
Our full benefits & perks are explained in our recruitment process, but on our career site you will have a good overview: https://www.stp.one/en/careers . As a european company, each country works differently, but some benefits/perks are for all employees:- Learning & Development budget
- Employee referral bonus
- Mobility: company bikeleasing, support in public transportation
- Workation: up to 30 days per year within EU
- Workplace glasses
- Tax-free benefits
- Events & Company celebrations (summer party, annual kick-off,..)
- Flexible work models
- English courses for all levels
Contact details
If you have any questions, feel free to reach out:Anna Guel
E-Mail: jobs@stp.one
Skills
- Leadership
- Negotiation
- Stakeholder Management
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