Manager - Lifestyle & Consumer

Shape the future of Luxury, FMCG & Retail industries. 

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation.

As a Manager on the Lifestyle & Consumer Goods, you will play a leadership role in delivering strategic and transformation engagements for senior clients across luxury, FMCG, retail and hospitality. You will be responsible for defining project approaches, managing multidisciplinary teams, driving high-quality client delivery, developing business opportunities, and strengthening Sia’s expertise in the sector.

This is a multi-tool leadership role where business curiosity, strategic thinking and technology innovation come together to deliver tangible client impact. Your focus will not be limited to one function — you will help clients connect the dots across brand, product, marketing, commerce, operations, digital, data and AI.

You will: 

Lead strategy and transformation engagements

• Manage strategic challenges across brand positioning, portfolio strategy, go-to-market models, customer experience, pricing, category development, omnichannel transformation and operating model redesign.

• Define project frameworks, objectives, workplans, governance, workstreams, team roles and delivery milestones.

• Lead qualitative and quantitative analyses to identify business issues, assess impacts and define actionable recommendations.

• Translate strategic vision into operational detail and ensure solutions are successfully implemented.

• Leverage digital, data, analytics and AI tools to enhance project delivery, insight generation and transformation outcomes.

Manage senior client relationships

• Build trusted relationships with senior stakeholders, including C-level and top management, and support account growth through high-quality delivery, client trust and identification of follow-on opportunities.

• Prepare and lead complex or strategic meetings and workshops that support decision-making.

• Maintain lasting client relationships and contribute to the development of a personal network in the market.

Develop Sia’s expertise in Lifestyle & Consumer Goods

• Strengthen and promote specific expertise across luxury, FMCG, retail and/or hospitality

• Share knowledge and best practices across teams and projects.

• Contribute to internal capability-building initiatives, including communities, chapters, squads or sector-focused knowledge development.

• Represent your expertise internally and, where relevant, externally through events, thought leadership or client-facing discussions

• Identify, qualify and develop business opportunities within existing and prospective clients.

Manage and develop teams

• Supervise and animate project teams, setting clear goals and supporting consultants in their development.

• Coach and evaluate consultants, helping them strengthen their consulting, analytical, client management and delivery skills.

• Identify and resolve internal project team challenges.

• Act as a role model for Sia’s values, demonstrating strong work ethics, collaboration and client commitment.

• 5+ years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company.

• Good understanding of the luxury, consumer goods and/or retail ecosystem, including brands, business models, consumer trends, channels, customer journeys and operating models is a strong plus

• Demonstrated experience managing consulting projects or complex workstreams, including planning, governance, team coordination, client reporting and delivery quality.

• Strong analytical skills and problem-solving skills, and a good sense of prioritization 

• A fast learner who thrives on diverse challenges and changing environments 

• You can switch between strategic vision and operational detail — and speak both business and numbers fluently

• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects

• Fluency in English and Mandarin is a must. Proficiency in any other Asian languages could be advantageous

This Role Is Right for You If You Like To

• Work on high-impact AI and Generative AI projects across different industries.
• Be client-facing and operate with autonomy in a consulting environment.
• Build practical AI solutions that move beyond proof-of-concept into real production use.
• Collaborate with diverse teams across data science, software engineering, cloud, product, and business consulting.
• Mentor engineers and contribute to the growth of a high-performing AI team.
• Stay close to emerging AI technologies while focusing on business outcomes and delivery excellenceGrow your career in a fast-moving, international, performance-driven consulting environment.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.