Product Marketing Manager (m/f/d) Home Energy Solutions/eyond (B2C)

Why The Mobility House?

• Help shape our vision of an emission-free energy and mobility future
• High levelof responsibility and rapid development in a growing and innovative company
• Open, diverse & international team
• Flexible working hours and additional vacation days
• Mobile working from home and 20 days in other European countries
• Choice between the latest Apple and Dell IT equipment
• Subsidy for Deutschlandticket job
• Wellpass membership
• Lease of your preferred car and bike via FINN or JobRad
• Modern office with good public transport connections
• and much more!

What you do

• You own the go-to-market strategy for our home energy products (especially our smart energy tariff “eyond”) across all B2C channels.
• You translate product features into clear, compelling value propositions, messaging, and storytelling tailored to different customer segments.
• You deeply understand our customers by leveraging user research, data insights, and market trends, and turn those into actionable marketing strategies.
• You define and continuously refine customer journeys, positioning, and pricing communication to maximize conversion and retention in collaboration with our product designer
• You collaborate cross-functionally with Product, Sales, Growth, and Marketing to align on launches, campaigns, and product improvements.
• You create and optimize high-impact content and assets (e.g. website, landing pages, email flows, sales enablement materials).
• You build and establish a scalable setup that enables us to rapidly launch, test, and iterate marketing assets
• You monitor market developments and competitors in the energy and e-mobility space, feeding insights back into product strategy.
• You define and track KPIs (e.g. acquisition, activation, retention, conversion) and run experiments (A/B testing, messaging tests) to continuously improve performance.
• You enable internal teams with clear positioning, messaging frameworks, and sales materials.

Who you are

• You hold a university degree in business, marketing, or a related field.
• You bring 3+ years of experience in Product Marketing, Growth, or B2C Marketing, ideally in energy or e-mobility.
• You have hands-on experience with go-to-market strategies, product launches, and customer lifecycle marketing.
• You are skilled at turning complex products into simple, engaging, and conversion-driven messaging.
• You think and act data-driven, with experience in analytics, experimentation, and performance optimization.
• You are passionate about energy transition, smart homes, and electromobility.
• You are proactive, structured, and comfortable working in a fast-paced, cross-functional environment.
• You bring a hands-on mindset and enjoy both strategic thinking and execution.
• You are familiar with tools such as HubSpot, Google Analytics, Confluence, Figma (or similar).
• You are fluent in German and English (written and spoken).

Are you a good fit for us?

Diversity enriches our team and makes us stronger. Regardless of origin, gender, age, sexual orientation, religion, or any disability – everyone is welcome here! We look forward to receiving your application and achieving great things together.

Your contact person