Senior Director of Brand Marketing

We're looking for a Senior Director of Brand Marketing to own how Lemonade shows up in the world, our positioning, narrative, and brand systems, and to build one of the most admired consumer brands in financial services.

This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership. You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand, across every market, channel, and touchpoint we operate in.

We believe two things matter for every leadership role at Lemonade: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

In this role you'll:

• Own brand strategy end-to-end — positioning, narrative, voice, brand systems, and strategic communication — and serve as the internal authority on what's on-brand across every consumer touchpoint globally

• Spend significant time influencing founders, executives, and cross-functional leadership to ensure brand thinking is embedded in every major business decision

• Lead world-class integrated campaigns from strategy through execution, including director selection, external studio management, and founder feedback loops

• Concept and deliver non-traditional brand activations and experiential marketing tied to product moments

• Drive global brand strategy and tactics, including campaign localization, influencer briefs, and cultural adaptation

• Own brand health tracking, define KPIs like awareness, consideration, and distinctiveness, and translate measurement into actionable strategy and budget recommendations

• Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at Lemonade

What you'll need:

• Extensive leadership experience in brand marketing, brand strategy, or creative direction at a top-tier consumer brand or agency — you've built something iconic and people remember the work

• A proven track record bringing major, integrated brand campaigns to life from concept to screen, including work with external directors and production teams

• Experience scaling brand footprints internationally, with a sharp understanding of cultural nuance and market localization

• A highly analytical mindset with experience connecting brand metrics to business outcomes

• The ability to simplify complexity into compelling narratives and make strong creative decisions with incomplete information

• Exceptional taste — an uncompromising eye for positioning, copy, design, and storytelling, with the ability to articulate exactly why something is or isn't working

• Demonstrated ability to influence and align senior executives and cross-functional stakeholders around a brand vision

• Strong leadership skills with a track record of hiring, developing, and inspiring senior creative talent

• Ready to work in an office environment most days of the week.