Sr. Manager of Product Marketing

Company Overview

StyleCraft and Gamma+ are two of the fastest-growing names in men’s grooming, beauty, and professional barber tools. As a family-owned company with deep roots in innovation and culture, we’re building something special — bold brands, powerful products, and a team that truly works together. Our commitment to design and functionality sets us apart in the grooming industry.

We move fast, collaborate tightly, and value people who take ownership and pride in what they do. With explosive growth across retail and pro channels, we’re looking for someone who thrives on turning creative chaos into streamlined execution.

At Stylecraft, we believe a positive workplace empowers our team members to thrive and contribute their best.

Why should you join our winning team, because we provide:

• Competitive wage with opportunity for growth)
• Stable, full-time schedule in a growing company.
• Training and development opportunities for long-term advancement.
• A positive, inclusive team environment with a strong focus on quality and accountability.

We are seeking a Sr. Manager of Product Marketing to join our dynamic team located in Boca Raton, FL.

If you’re ready to be part of a revolutionary team that values innovation in beauty and grooming tools, apply today at StyleCraft, LLC! Join us in shaping the future of styling.

This position is in-office and based in Boca Raton, FL.

The Senior Manager of Product Marketing will play a critical role in driving revenue growth by bringing products to market with clarity, differentiation, and commercial impact. This role is responsible for translating product innovation into on-time market launches. Serving as a key connector between Product Marketing, Sales, Product Operations, and Operations, this leader will ensure launches are disciplined, messaging is sharp, and teams are equipped to drive adoption, conversion, and long-term brand loyalty.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Leadership

• Lead and develop a high-performing Product Marketing team focused on execution, collaboration, and measurable outcomes.
• Translate company and category strategy into clear product positioning, messaging, and go to market planning.
• Own product storytelling across the lifecycle, from ideation and positioning up to launch.
• Partner closely with Product Operations and leadership to ensure customer needs, market opportunity, and commercial impact inform decision making.

Go-to-Market (GTM) Execution

• Own and execute the GTM process for new product launches, line extensions, and category refreshes.
• Ensure strong GTM discipline with clear timelines, ownership, and cross-functional alignment.
• Develop value propositions, messaging frameworks, and competitive positioning that clearly differentiate our products in the market.
• Lead launch readiness by equipping Marketing Operations, and sales, with training, tools, content and insights.
• Ensure consistent, compelling product narratives across all channels and touchpoints.

Revenue Impact & Performance

• Partner with Marketing Operations to define KPI’s tied to adoption, retention, pipeline support, and revenue contribution.
• Monitor product performance and feedback to refine messaging, positioning, and launch strategy.
• Work closely with Sales to identify opportunities and support in market execution.
• Drive continuous improvement in product adoption, revenue impact, and market share.

Market & Competitive Intelligence

• Maintain a strong understanding of the grooming and beauty appliance landscape, including competitors, pricing dynamics, and emerging technologies.
• Synthesize insights into actionable recommendations for product development, positioning, pricing, and roadmap prioritization.

Cross-Functional Collaboration

• Partner with Marketing Operations and Sales to support forecasting, and commercialization readiness.
• Serve as a trusted cross-functional partner who brings clarity, structure, and momentum to initiatives.
• Other duties may be assigned

ABILITIES

• Strong understanding of product positioning, market analysis, and competitor insight.
• Proven ability to execute complex GTM launches in a fast-paced, growth-oriented environment.
• Excellent communication and presentation skills, with the ability to influence cross- functional stakeholders.
• Data-driven mindset with a focus on outcomes and continuous optimization.
• Comfortable operating in an entrepreneurial environment with evolving priorities

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree in marketing or commiserate experience.
• 7-10 years of experience in Product Marketing, Product Management, or related roles; preferably in the professional beauty, grooming, or consumer lifestyle category.
• Demonstrated success leading cross-functional initiatives and driving revenue impacting launches.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Associate (Preferred)

Experience:

• Product Development: 5 years (Preferred)
• Beauty and Barber: 1 year (Preferred)

Ability to Commute:

• Boca Raton, FL 33487 (Required)

Work Location: In person