Channel Marketing Specialist
Netskope · Colombia
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About the role
About Netskope
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Paris, Melbourne, Taipei, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter @Netskope .
NOTE: This role requires fluent English, Spanish and Portuguese language skills.
About the Position:
Manages and structures the execution of partner and channel marketing initiatives across LATAM along with the LATAM Marketing Leadership: co-marketing campaigns, regional governance, operational visibility, and enablement support.
Responsibilities:
- Drives partner adoption of our core messaging across the channel, expanding our coverage and presence while supporting partners' demand generation plans, both directly tied to the pace of our regional growth.
- Leads joint plans and initiatives with priority partners and distributors across LATAM; owns the co-marketing plan and budget for key regional distributors and technology alliance partners.
- Coordinates demand-generation campaigns with distributors and partners: online events, email/content campaigns, digital and social tactics, joint-branded content, and incentive programs.
- Organizes priorities, agendas, and execution flows with the channel sales team.
- Adapts global partner marketing programs and English-language communications for LATAM partners, balancing to-partner and through-partner campaign mix in support of channel business plans.
- Organizes materials and workflows that improve partner activation capability.
- Manages allocation and performance tracking of joint marketing/MDF funds and usage visibility.
- Tracks and reports on campaign effectiveness and adoption using agreed metrics in Salesforce.
- Collaborates with Sales, Sales Engineering (SE), and Channel team members, as well as peers across Marketing, to keep execution aligned across functions.
- Partners with Natalia and the channel teams to help shape LATAM channel strategy and priorities.
Qualifications:
- 3-4 years in B2B, partner, or channel marketing, or co-marketing/partner-facing roles.
- Prior exposure to technology, software, cloud, infrastructure, or cybersecurity is a plus.
- Advanced English required, plus Portuguese to work directly with Brazilian partners and distributors; Spanish native/fluent given the Colombia base.
- Experience with co-branded campaigns, distributors, or regional partner routines; comfort reporting campaign effectiveness in Salesforce.
Education and Travel:
- Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
- Some travel (20%) required
#LI-NS1
Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.
The application window for this position is expected to close within 50 days. You may apply by filling out the below information, or visiting our Netskope Careers site.
Skills
- Lead Generation
- SQL
- HubSpot
- Salesforce
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