Marketing Manager

About

Chrono24 is one of the world’s leading online marketplaces for luxury watches. By connecting buyers and sellers around the globe and combining a passion for horology with cutting-edge technology, we bring transparency, trust, and efficiency to the watch market.
With more than 9 million monthly visitors, Chrono24 is a global platform used by watch enthusiasts and sellers worldwide.
As Marketing Manager for the Japan market, you will contribute to local growth across both B2C and B2B.
Reporting to the APAC Marketing Lead based in Tokyo, you will work closely with the APAC team and global specialist teams to plan, execute, and continuously improve marketing initiatives tailored to the local market.
This is a highly autonomous role in which you will identify opportunities, build processes from the ground up, and turn them into scalable, repeatable operations with speed and ownership.
Your core mission is to drive brand awareness, user acquisition, engagement, and partner acquisition, activation, and retention in Japan. In particular, you will be expected to deliver a consistent brand experience through high-quality content creation and localization for customers and partners in the Japanese market.
Success in this role will be measured through growth in MAU, MARU, and Requests; stronger customer loyalty and LTV in B2C; and improved partner activation and pipeline generation in B2B.

What you can expect

• Driving B2C demand and improving LTV in Japan through CRM, locally relevant content, local campaigns, and paid media
• Supporting B2B partners throughout the full lifecycle, from acquisition and activation to ongoing engagement and retention, to accelerate growth
• Acting as a bridge between global and local teams to deliver high-quality, effective marketing in close collaboration with key stakeholders
• Building initiatives from 0 to 1 and standardizing them into scalable operations, while making sound prioritization decisions and delivering results with limited resources

Why this role now
Japan is one of Chrono24’s most important growth markets and offers significant further potential.
To strengthen locally relevant marketing and accelerate growth across both B2C and B2B, this role will play a critical part in the next phase of our development.
By combining Chrono24’s global strengths with strong local execution and market insight, this position will serve as a key driver of stronger business results in Japan.

What success looks like

• Driving B2C demand and improving LTV in Japan through CRM, locally relevant content, local campaigns, and paid media
• Supporting B2B partners throughout the full lifecycle, from acquisition and activation to ongoing engagement and retention, to accelerate growth
• Acting as a bridge between global and local teams to deliver high-quality, effective marketing in close collaboration with key stakeholders
• Building initiatives from 0 to 1 and standardizing them into scalable operations, while making sound prioritization decisions and delivering results with limited resources

Key responsibilities for the Japan market

B2C (Demand Generation)

• Create and manage content for platform and CRM communications while ensuring consistently high localization quality
• Execute local campaigns in collaboration with media, community channels, and other relevant partners as needed
• Drive business growth by improving MAU, MARU, and retention
• Plan and execute event initiatives

B2B (Partner Growth)

• Plan, create, and edit partner-facing content, ensure high localization quality, and execute initiatives across the full partner lifecycle from acquisition and activation to ongoing engagement and retention
• Maintain the quality of partner enablement and education materials, including presentations and case studies, and create new assets where needed
• Plan and execute events and trade marketing initiatives
• Create content and ensure high localization quality for recurring partner communications, including newsletters and feature release announcements

Cross-functional responsibilities

• Collaborate closely with Marketing, Account Management, Product, Data, and Legal teams
• Manage local vendors, including agencies, production partners, and media outlets
• Provide weekly reporting to the APAC Marketing Lead

What sets you apart

• Native-level Japanese and business-level English
• 5+ years of hands-on localization experience, including planning, creating, and editing Japanese-language content, with a strong commitment to producing natural, clear, and highly readable Japanese copy
• Strong understanding of the Japanese market
• Experience in lifecycle marketing and CRM operations, including hands-on experience with marketing tools
• A data-driven mindset
• Strong communication skills
• 5+ years of marketing experience, including B2C marketing, campaign execution, and agency management; experience in B2B growth and enablement is a plus

Nice to have

• Experience in the luxury, watch, or marketplace industry
• Familiarity with tools such as GA4, Looker, Qlik, Asana, Jira, and Canva
• Vendor management experience, from vendor selection through SLA management
• Experience in event planning and on-site execution

What we’re looking for

Self-starter / Bias for action
You gather the information you need, form hypotheses, act quickly, and turn results into learning.

Ownership
You can establish standards from 0 to 1 and scale them from 1 to n.

Structured thinking and prioritization
You can identify the highest-impact priorities and deliver strong results, even with limited resources.

Strong communication and collaboration

• You can work effectively with diverse global teams and establish clear roles, timelines, and ownership
• You can adapt your communication style to different audiences and have strong written communication skills in both English and Japanese
• You put team success first and are willing to step beyond your core responsibilities when needed to solve problems and maintain momentum

Compliance

• Perform all duties in compliance with data privacy requirements, advertising regulations, and applicable brand and legal policies