Paid Media Manager

We're seeking a highly strategic, performance-driven Paid Media Manager to lead paid acquisition strategy across four brands within the VPS ecosystem. This role owns paid media strategy, performance, and optimization across approximately $22 million in annual digital revenue and $3.4 million in annual paid media investment, ensuring every marketing dollar contributes to profitable, sustainable growth.

This is not a campaign management role. We're looking for a performance marketer who has successfully rebuilt underperforming paid media programs, understands the mechanics behind Google Ads performance, and knows how to balance short-term revenue goals with long-term acquisition efficiency.

The ideal candidate is an expert in full-funnel paid media strategy, understanding when to invest in top-of-funnel demand generation versus bottom-of-funnel conversion campaigns and how attribution models should evolve accordingly. They recognize that Google, Microsoft Ads, Meta, SEO, CRO, Lifecycle Marketing, and Analytics work together as a single acquisition ecosystem and make investment decisions based on overall business impact—not channel-specific metrics.

Success in this role requires strategic thinking, analytical rigor, and operational excellence. This individual will diagnose performance issues, identify growth opportunities, communicate clear executive-level recommendations, and partner cross-functionally to maximize customer acquisition, marketing efficiency, and revenue growth.