Strategic Designer

Carsales · Melbourne, VIC, Australia

ExclusiveFull-timePublished Jul 24, 2026

Apply directly on Carsales’s careers site — no account needed.

About the role

What you’ll be doing

As a Strategic Designer, you'll help NEXT identify and explore the opportunities that will shape the future of CAR Group. You'll lead customer journey work to uncover unmet needs and opportunity areas, then work alongside a Senior Product Manager to turn priority opportunities into tangible concepts, prototypes and experiments. Working closely with the Head of Strategic Design and cross-functional teams, you'll bring together customer research, market evidence and creative problem-solving to inform which big bets we pursue and how they could come to life.

  • Lead customer journey and strategic discovery work across CAR Group’s marketplaces, combining customer research, behavioural data, market insight and existing knowledge.
  • Translate complex journeys and unmet needs into clear opportunity areas, recommendations and strategic artefacts that teams can act on.
  • Lead priority discovery workstreams from problem framing and hypothesis development through concepting, prototyping, experimentation and testing.
  • Design lean experiments that assess customer desirability, business viability, technical and operational feasibility, strategic fit and potential to scale.
  • Partner with product, technology, data, commercial, operations and regional teams, facilitating workshops and co-creation to build alignment and momentum.
  • Synthesise evidence into compelling recommendations, investment cases and pitches, helping determine whether opportunities should progress, pivot, pause or stop.
  • Use AI-enabled research, synthesis and prototyping tools to improve the speed and quality of discovery while applying sound judgement to outputs.

What we’re looking for

  • Experience in strategic design, service design, customer experience, product design or a related discipline, ideally working across complex end-to-end journeys.
  • Experience navigating ambiguous, early-stage opportunities and taking work from research and problem framing through to concepts, prototypes, experiments or recommendations.
  • Strong research and synthesis skills, with the ability to combine qualitative, quantitative and market evidence into practical insights.
  • Hands-on capability in journey mapping, service blueprinting, concept development and prototyping.
  • Strategic and commercial curiosity, with the ability to consider customer value, business impact, feasibility and scale.
  • Strong collaboration, facilitation and storytelling skills, with confidence using modern research, mapping, prototyping and AI-enabled tools.
  • Marketplace, platform or multi-sided business experience is a plus; automotive or mobility experience is welcome but not essential.

We know not everyone will meet every requirement, and that's okay. If you're excited about the role and believe you can make a difference, we'd love to hear from you.

A few other things we want you to know...

  • As an equal opportunity employer, CAR Group welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
  • If you have a disability or require adjustments to participate fully in the recruitment process, please let us know—we’re here to support you.
  • We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process.
  • We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
  • Successful candidates joining the CAR Group team will need to complete a National Police Record check and must have full-time Australian working rights.

So come and join our team - because every role is a big role in our plans to go big.

Skills

  • Google Ads
  • A/B Testing
  • Stakeholder Management

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